It’s a business problem that could be costing online retailers (collectively) several billion dollars. The truth is: your cluttered website isn’t an aesthetic problem. It’s important, but not as important as promoting that new product coming out next week, or the email newsletter, or the rewards program or this week’s blowout sale on dog food (or whatever else). This recent screenshot of the JCPenney homepage shows how information overload can make it hard for users to understand which content really matters.Īmong other reasons, clarity in design is considered merely “nice to have” by too many eCommerce teams. It’s rare to meet a designer who doesn’t value the idea of clarity, yet the vast majority of websites are failing to actually achieve it. When it comes to websites (or any interface), users want a clean, clear, well-organized UI so they can find what they want as quickly as possible without getting distracted. This is especially true online, where distracted users struggle to simultaneously manage several browser tabs while chatting with friends and thinking about which song to listen to next on Spotify (out of a library of 30 million tracks). We’re all suffering from information overload, so it’s no surprise that the clearest messages are the ones that rise above the noise. In our last post we wrote about the challenges posed by the modern Distraction Economy : how information overload has create d a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. Data shows that most websites are too cluttered.
0 kommentar(er)
